| DAKS is a British luxury fashion house, founded in 1894 by Simeon Simpson in London. The name is a combination of the initials of Alexander Simpson and an initial and final letter of his business associate Dudley Beck.
However, on the company's website, it states that the letter 'D' stands for the word 'Dad', and the remainder are from the American word 'Slacks'.
DAKS is one of only 15 firms (out of 820) to have held royal warrants from three members of the Royal Family. Officially granted to DAKS' Simpson Piccadilly store in 1956 was the royal warrant of Prince Philip, Duke of Edinburgh, followed by that of the Queen in 1962 and Charles, Prince of Wales in 1982.
Worldwide, DAKS is exported to 30 countries and sold in over 2,000 speciality shops, major stores and concessions. Since 1991 the company is owned by Sankyo Seiko Co. Limited. |