New Product Development

In a world of endless teams, where ideas flow like streams From the depths of R&D fulfilling customers' dreams In the generation stage, where ideas take their flight Three hundred sparks ignite, just to find the light New product development, a journey so intense From conception to the market, every step immense Inventions wax and wane, in the evaluation's wave Crafting clear contenders, as we carve the way Now we're screening, sifting through the sand Discarding the weak, keeping the grand Focused on the features, benefits defined Concept development has been refined Business analysis, sketching out the plan Sales and profits, can it stand Adjusting the vision, tweaking the price Expanding markets, rolling the dice New product development, a journey so intense From conception to the market, every step immense Inventions wax and wane, in the evaluation's wave Crafting clear contenders, as we carve the way Now we're screening, sifting through the sand Discarding the weak, keeping the grand Testing the concept, prototypes in hand Market's reaction, will it stand Simulated venues, test markets real Sifting through feedback, how do they feel Commercialization, the final gate Launching new products, sealing their fate Into the market, the journey's end Watching them grow, watching them ascend From an idea to a product on the shelf It's a journey of discovery, not just wealth New product development, where dreams are tried Innovation's path, where creativity abides