Pricing Strategy

Pricing right, begins with goals to take flight Maximize profits, take market share to a new height Survive the brawl, infer quality's light The price stage is set, in the market's night Pricing Strategy, oh what a sight An art and science, holding tight To values, costs, and markets bright Setting the stage for a buyer's delight Next to the giants, we place our bets Reference pricing Perceptions shift, in consumer nets From the portfolio's range we craft To the willingness to pay, fore and aft For the extras, the frills, the master's craft In the pricing game, we're never daft Pricing Strategy, a careful story Of brand and value, and fiscal glory A thoughtful mix engrained in memory Used in every marketer's inventory Bundle deals are always fused While captive products are continually used Baiting's out, we won't take the bait Leading prices, to market share inflate Determine inflate Determine the tag, weigh the market's play When higher prices push rival sales to sway It's complementary, as the wise would say But if their numbers sore, a substitute's in the fray Pricing Strategy, oh what a sight An art and science, holding tight To values, costs, and markets bright Setting the stage for a buyer's delight