Hook Point

In our three-second world, people are scrolling so fast I had your attention but in a moment it passed Most people's ads aren't clever and their message gets lost Connect with your audience to get yours across That's why you need a hook point A headline like a setpoint That reaches out and pulls your reader in Gotta have a hook point Or you'll only disappoint Yourself and your viewers and your friends We're seeing thousands of messages every hour of every day But stand out with a twist by changing just a small way Like the writer who added four words to an old beggar's sign: "It is spring but - I am blind" That's why you need a hook point A headline like a setpoint That reaches out and pulls your reader in Gotta have a hook point Or you'll only disappoint Yourself and your viewers and your friends With an image or an insight An idea or some text With added personality To grab their interest Mock it up and test it Try to find the best bit Simplify the concept Til you find what really works Got a hook point A headline like a setpoint That reaches out and pulls your reader in Gotta have a hook point Or you'll only disappoint Yourself and your viewers and your friends In our three-second world, people are scrolling so fast I had your attention but it didn't last